Vintage 1950s illuminated Rex advertising sign
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Rare light sign from the 50s by "Rex appliances", made externally in acrylic material while the interior is powered by a neon light source. Among the photographs on display, one was taken in the dark to give awareness of the pleasant light effect that is created. The company logo was created in 1933 by Vincenzo Giudice and is structured around the yellow "REX" inscription framed within a black French shield surmounted by a stylized crown of the same dark color. The historic Italian company was founded in 1916 and obtained the prestigious title "Compasso d'oro" for two years in 1952 and 1967. Dimensions: